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Project Information
Project Title
International Business and Aviation: Driving Innovation Across Borders
Activity Type
Register in relevant courses of study
Program Model
Plan A: GLIP
Eligibility: Exclusively for undergraduate students.
Duration: 1 semester or 3–4 months (depending on the international student's academic calendar) between November 2025 – August 2026.
University Financial Support:
- Tuition fees and other university fees
- On-campus accommodation fees (excluding electricity charges)
- Daily allowance for international students (240 Baht/day)
Eligibility: Exclusively for undergraduate students.
Duration: 1 semester or 3–4 months (depending on the international student's academic calendar) between November 2025 – August 2026.
University Financial Support:
- Tuition fees and other university fees
- On-campus accommodation fees (excluding electricity charges)
- Daily allowance for international students (240 Baht/day)
Duration
November 2026 - March 2027 (4 months)
Student Qualification
Be currently enrolled as an undergraduate student at a recognized higher education institution.
Have completed at least one semester of undergraduate study prior to the commencement of the program.
Possess sufficient English language proficiency to actively participate in lectures, discussions, group projects, and presentations (recommended minimum CEFR B1 or equivalent).
Have a minimum cumulative GPA of 2.50/4.00 (or equivalent), subject to the home institution's academic requirements.
Demonstrate a strong interest in global business, digital marketing, international human resource management, airline business, and intercultural learning.
Be willing to participate actively in all academic, industrial, cultural, and experiential learning activities throughout the program.
Be physically and mentally fit to participate in field visits, company visits, and other scheduled program activities.
Receive nomination or approval from their home institution, where applicable.
Have completed at least one semester of undergraduate study prior to the commencement of the program.
Possess sufficient English language proficiency to actively participate in lectures, discussions, group projects, and presentations (recommended minimum CEFR B1 or equivalent).
Have a minimum cumulative GPA of 2.50/4.00 (or equivalent), subject to the home institution's academic requirements.
Demonstrate a strong interest in global business, digital marketing, international human resource management, airline business, and intercultural learning.
Be willing to participate actively in all academic, industrial, cultural, and experiential learning activities throughout the program.
Be physically and mentally fit to participate in field visits, company visits, and other scheduled program activities.
Receive nomination or approval from their home institution, where applicable.
Project Status
Pending
Activity Details
Overview
The Global Business Excellence: Innovation, Aviation, and Digital Transformation program offers a dynamic blend of academic learning, industry engagement, and cultural immersion. Throughout the program, students will explore contemporary global business practices while strengthening their communication, leadership, and intercultural competencies through experiential learning.
Academic Sessions
International Business Management lectures and case studies
Advanced Interactive English Conversation workshops
Digital Marketing Creation and AI-powered marketing tools
International Human Resource Management seminars
Principles of Airline Business Management lectures
Guest lectures by industry professionals and business leaders
Industry Exposure
Visits to multinational companies and international businesses
Airport or airline operations study visit
Digital marketing agency or innovation hub visit
Business networking sessions with industry practitioners
Practical Learning
Business case analysis and problem-solving workshops
Digital marketing campaign development
Customer journey mapping and marketing funnel design
Team-based Business Innovation Challenge
Business proposal pitching and presentation
Cultural and Global Engagement
Welcome orientation and campus tour
Cross-cultural teamwork with international participants
Cultural exchange and networking activities
Visits to local cultural and historical attractions
Reflection session, closing ceremony, and certificate presentation
Academic Sessions
International Business Management lectures and case studies
Advanced Interactive English Conversation workshops
Digital Marketing Creation and AI-powered marketing tools
International Human Resource Management seminars
Principles of Airline Business Management lectures
Guest lectures by industry professionals and business leaders
Industry Exposure
Visits to multinational companies and international businesses
Airport or airline operations study visit
Digital marketing agency or innovation hub visit
Business networking sessions with industry practitioners
Practical Learning
Business case analysis and problem-solving workshops
Digital marketing campaign development
Customer journey mapping and marketing funnel design
Team-based Business Innovation Challenge
Business proposal pitching and presentation
Cultural and Global Engagement
Welcome orientation and campus tour
Cross-cultural teamwork with international participants
Cultural exchange and networking activities
Visits to local cultural and historical attractions
Reflection session, closing ceremony, and certificate presentation
Course List
| # | Code | Name | Description |
|---|---|---|---|
| 1 | 909101 | International Business Management | Study of international business principles, globalization, international trade, multinational enterprises, global business strategies, international market entry, cross-cultural management, and contemporary issues affecting international business operations. |
| 2 | 904222 | Advanced Interactive English Conversation | Development of advanced English communication skills for professional and business contexts, including discussions, presentations, negotiations, meetings, persuasive communication, critical thinking, and intercultural interactions. |
| 3 | 901031 | Digital Marketing Creation | Digital marketing techniques, customer journey design, online marketing platforms, digital marketing tools and applications, marketing funnel development, promotional campaign planning, implementation, and performance evaluation. |
| 4 | 902214 | Introduction to International Human Resource Management | Introduction to international human resource management, including staffing, recruitment, human resource development, international compensation, labor relations, organizational culture, and managing human resources in multinational corporations and international organizations. |
| 5 | 901271 | Principles of Airline Business Management | Fundamental principles of airline business management, including airline operations, aviation industry structure, airport management, airline marketing, customer service, revenue management, aviation regulations, and sustainable airline business practices. |
Project Manager
Full Name (EN)
Andris Adhitra
Faculty / Institute
NUIC
Email
andrisa@nu.ac.th