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Project Information
Project Title
International Business and Aviation: Driving Innovation Across Borders
Activity Type
Register in relevant courses of study
Program Model
Plan A: GLIP
Eligibility: Exclusively for undergraduate or Master's degree students.
Duration: 1 semester or 3–4 months (depending on the international student's academic calendar)
University Financial Support:
- Tuition fees and other university fees
- On-campus accommodation fees (excluding electricity charges)
- Daily allowance for international students (240 Baht/day)
Eligibility: Exclusively for undergraduate or Master's degree students.
Duration: 1 semester or 3–4 months (depending on the international student's academic calendar)
University Financial Support:
- Tuition fees and other university fees
- On-campus accommodation fees (excluding electricity charges)
- Daily allowance for international students (240 Baht/day)
Duration
November 2026 - March 2027 (4 months)
Applicant Qualifications and Eligibility Requirements:
- Student Status: Applicants must maintain active student status at their home institution throughout the entire duration of the exchange program.
- Program Commitment & Return Requirements: Applicants must complete the full duration of the program and return to their home country on or before the official program end date, in strict compliance with immigration regulations.
- Scholarship Agreement: Applicants must acknowledge, accept, and comply with all rules, terms, and conditions of the scholarship.
- Overseas Health Insurance: Applicants must possess comprehensive overseas medical and health insurance coverage from their home country throughout their study, research, or training period in Thailand. The insurance benefits must explicitly cover sickness, injury, hospitalization expenses (both In-Patient and Out-Patient), medical and rescuer's expenses, personal liability, and death.
- Personal Financial Responsibility: Applicants must accept sole responsibility for all costs and expenses beyond the specified scholarship coverage.
- Schedule & Attendance for Course-Based Programs: For applicants enrolling in Course-Based Programs (Type: Registering in relevant courses), full-semester participation is required (November 16, 2026 – March 21, 2027). Participants must arrive at Naresuan University on November 12, 2026, and depart no later than March 22, 2027. Any changes to arrival or departure dates strictly require prior approval from the program coordinator and the university. (Note: For Internship and Research Assistantship programs, the duration and travel schedule will follow the specific timeline designated for each project).
Additional Project Qualifications:
Be currently enrolled as an undergraduate student at a recognized higher education institution.
Have completed at least one semester of undergraduate study prior to the commencement of the program.
Possess sufficient English language proficiency to actively participate in lectures, discussions, group projects, and presentations (recommended minimum CEFR B1 or equivalent).
Have a minimum cumulative GPA of 2.50/4.00 (or equivalent), subject to the home institution's academic requirements.
Demonstrate a strong interest in global business, digital marketing, international human resource management, airline business, and intercultural learning.
Be willing to participate actively in all academic, industrial, cultural, and experiential learning activities throughout the program.
Be physically and mentally fit to participate in field visits, company visits, and other scheduled program activities.
Receive nomination or approval from their home institution, where applicable.
Have completed at least one semester of undergraduate study prior to the commencement of the program.
Possess sufficient English language proficiency to actively participate in lectures, discussions, group projects, and presentations (recommended minimum CEFR B1 or equivalent).
Have a minimum cumulative GPA of 2.50/4.00 (or equivalent), subject to the home institution's academic requirements.
Demonstrate a strong interest in global business, digital marketing, international human resource management, airline business, and intercultural learning.
Be willing to participate actively in all academic, industrial, cultural, and experiential learning activities throughout the program.
Be physically and mentally fit to participate in field visits, company visits, and other scheduled program activities.
Receive nomination or approval from their home institution, where applicable.
Project Status
Open
Activity Details
Overview
The Global Business Excellence: Innovation, Aviation, and Digital Transformation program offers a dynamic blend of academic learning, industry engagement, and cultural immersion. Throughout the program, students will explore contemporary global business practices while strengthening their communication, leadership, and intercultural competencies through experiential learning.
Academic Sessions
International Business Management lectures and case studies
Advanced Interactive English Conversation workshops
Digital Marketing Creation and AI-powered marketing tools
International Human Resource Management seminars
Principles of Airline Business Management lectures
Guest lectures by industry professionals and business leaders
Industry Exposure
Visits to multinational companies and international businesses
Airport or airline operations study visit
Digital marketing agency or innovation hub visit
Business networking sessions with industry practitioners
Practical Learning
Business case analysis and problem-solving workshops
Digital marketing campaign development
Customer journey mapping and marketing funnel design
Team-based Business Innovation Challenge
Business proposal pitching and presentation
Cultural and Global Engagement
Welcome orientation and campus tour
Cross-cultural teamwork with international participants
Cultural exchange and networking activities
Visits to local cultural and historical attractions
Reflection session, closing ceremony, and certificate presentation
Academic Sessions
International Business Management lectures and case studies
Advanced Interactive English Conversation workshops
Digital Marketing Creation and AI-powered marketing tools
International Human Resource Management seminars
Principles of Airline Business Management lectures
Guest lectures by industry professionals and business leaders
Industry Exposure
Visits to multinational companies and international businesses
Airport or airline operations study visit
Digital marketing agency or innovation hub visit
Business networking sessions with industry practitioners
Practical Learning
Business case analysis and problem-solving workshops
Digital marketing campaign development
Customer journey mapping and marketing funnel design
Team-based Business Innovation Challenge
Business proposal pitching and presentation
Cultural and Global Engagement
Welcome orientation and campus tour
Cross-cultural teamwork with international participants
Cultural exchange and networking activities
Visits to local cultural and historical attractions
Reflection session, closing ceremony, and certificate presentation
Course List
| # | Code | Name | Description |
|---|---|---|---|
| 1 | 909101 | International Business Management | Study of international business principles, globalization, international trade, multinational enterprises, global business strategies, international market entry, cross-cultural management, and contemporary issues affecting international business operations. |
| 2 | 904222 | Advanced Interactive English Conversation | Development of advanced English communication skills for professional and business contexts, including discussions, presentations, negotiations, meetings, persuasive communication, critical thinking, and intercultural interactions. |
| 3 | 901358 | Creative Event Project | 901358 Creative Event Project, which requires students to develop and present an innovative event concept linked to the incentive program. |
| 4 | 902214 | Introduction to International Human Resource Management | Introduction to international human resource management, including staffing, recruitment, human resource development, international compensation, labor relations, organizational culture, and managing human resources in multinational corporations and international organizations. |
| 5 | 901271 | Principles of Airline Business Management | Fundamental principles of airline business management, including airline operations, aviation industry structure, airport management, airline marketing, customer service, revenue management, aviation regulations, and sustainable airline business practices. |
Project Manager
Full Name (EN)
Andris Adhitra
Faculty / Institute
NUIC
Email
andrisa@nu.ac.th