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Project Information
Project Title
International Business Management Exchange Program — Naresuan University International College
Activity Type
Register in relevant courses of study
Program Model
Plan A: GLIP
Eligibility: Exclusively for undergraduate or Master's degree students.
Duration: 1 semester or 3–4 months (depending on the international student's academic calendar)
University Financial Support:
- Tuition fees and other university fees
- On-campus accommodation fees (excluding electricity charges)
- Daily allowance for international students (240 Baht/day)
Eligibility: Exclusively for undergraduate or Master's degree students.
Duration: 1 semester or 3–4 months (depending on the international student's academic calendar)
University Financial Support:
- Tuition fees and other university fees
- On-campus accommodation fees (excluding electricity charges)
- Daily allowance for international students (240 Baht/day)
Duration
November 2026 - March 2027 (4 months)
Applicant Qualifications and Eligibility Requirements:
- Student Status: Applicants must maintain active student status at their home institution throughout the entire duration of the exchange program.
- Program Commitment & Return Requirements: Applicants must complete the full duration of the program and return to their home country on or before the official program end date, in strict compliance with immigration regulations.
- Scholarship Agreement: Applicants must acknowledge, accept, and comply with all rules, terms, and conditions of the scholarship.
- Overseas Health Insurance: Applicants must possess comprehensive overseas medical and health insurance coverage from their home country throughout their study, research, or training period in Thailand. The insurance benefits must explicitly cover sickness, injury, hospitalization expenses (both In-Patient and Out-Patient), medical and rescuer's expenses, personal liability, and death.
- Personal Financial Responsibility: Applicants must accept sole responsibility for all costs and expenses beyond the specified scholarship coverage.
- Schedule & Attendance for Course-Based Programs: For applicants enrolling in Course-Based Programs (Type: Registering in relevant courses), full-semester participation is required (November 16, 2026 – March 21, 2027). Participants must arrive at Naresuan University on November 12, 2026, and depart no later than March 22, 2027. Any changes to arrival or departure dates strictly require prior approval from the program coordinator and the university. (Note: For Internship and Research Assistantship programs, the duration and travel schedule will follow the specific timeline designated for each project).
Additional Project Qualifications:
English Competency
A qualified applicant must meet one of the following criteria:
(1) have completed, or be currently enrolled in, a program of study of no less than two years at an institution in which English is the medium of instruction; or
(2) have obtained a test score no lower than one of the following: TOEFL iBT 32; IELTS 4.5; CEPT (B1) 35; TOEIC 526; or an equivalent score from another recognized examination.
Educational Level:
Applicants must be undergraduate students currently enrolled in a recognized higher education institution.
A qualified applicant must meet one of the following criteria:
(1) have completed, or be currently enrolled in, a program of study of no less than two years at an institution in which English is the medium of instruction; or
(2) have obtained a test score no lower than one of the following: TOEFL iBT 32; IELTS 4.5; CEPT (B1) 35; TOEIC 526; or an equivalent score from another recognized examination.
Educational Level:
Applicants must be undergraduate students currently enrolled in a recognized higher education institution.
Project Status
Open
Activity Details
Overview
This International Business Management exchange program and study alongside Thai and international students in a vibrant, multicultural classroom. You can select these courses on your preferences: Principles of Marketing, Marketing and Advertising Law, Customer Experience, PR & Storytelling, International Marketing Management, Principles of Finance or Import and Export Management.
Beyond the curriculum, you'll immerse yourself in Thailand's rich culture, build friendships across nations, and gain a global perspective that classrooms alone can't teach. Learn, connect, and grow — and make your semester abroad an unforgettable journey.
Beyond the curriculum, you'll immerse yourself in Thailand's rich culture, build friendships across nations, and gain a global perspective that classrooms alone can't teach. Learn, connect, and grow — and make your semester abroad an unforgettable journey.
Course List
| # | Code | Name | Description |
|---|---|---|---|
| 1 | 905141 | Principles of Marketing | An introduction to marketing and its importance in a business including marketing principles, marketing strategies, marketing functions, marketing planning, consumer needs, and roles of marketer in business |
| 2 | 905213 | Import and Export Management | Basic concepts of import and export business including importing and exporting processes, customs formalities, associating parties and responsibilities, financial and banking systems related to import and export, Incoterms, international trades, and insurance and claim processes |
| 3 | 905222 | Principles of Finance | Concepts and principles of finance with essential topics in finance such as financial system, financial structures, income and cash-statement, cash flow management in finance, concepts of time value of money, basic asset valuation, risk and return, capital budgeting, and financing decisions |
| 4 | 905242 | International Marketing Management | Concepts of international marketing management with the essential topics such as principle of international marketing, functions of international marketing, international marketing strategies, international marketing plans, impacts of global marketing environments and challenges, and the importance of global and local awareness in international marketing. Upon completing this course, students must write a report as an international marketing proposal for a firm to expand its business in the international market(s) |
| 5 | 905391 | Marketing and Advertising Law | The laws and regulations associated with marketing and advertising, both online and offline, covering civil and criminal aspects. This includes consumer protection laws ensuring truth in advertising and full disclosure by labelling, direct sale, direct marketing etc. |
| 6 | 905406 | Customer Experience, PR, and Storytelling | The exploration of a deep understanding of customer-driven companies, the customer experience process, and strategy development, how to identify customers, and determine their value. Also, effective public relations, tactics, and strategic storytelling model for business will be covered |
Project Manager
Full Name (EN)
Saranporn Kirdkoh
Faculty / Institute
NUIC
Email
saranpornk@nu.ac.th