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Project Information
Project Title
Global Business Accelerator: Innovation, Airlines, and Digital Marketing
Activity Type
Register in relevant courses of study
Program Model
Plan A: GLIP
Eligibility: Exclusively for undergraduate students.
Duration: 1 semester or 3–4 months (depending on the international student's academic calendar) between November 2025 – August 2026.
University Financial Support:
- Tuition fees and other university fees
- On-campus accommodation fees (excluding electricity charges)
- Daily allowance for international students (240 Baht/day)
Eligibility: Exclusively for undergraduate students.
Duration: 1 semester or 3–4 months (depending on the international student's academic calendar) between November 2025 – August 2026.
University Financial Support:
- Tuition fees and other university fees
- On-campus accommodation fees (excluding electricity charges)
- Daily allowance for international students (240 Baht/day)
Duration
November 2026 - March 2027 (4 months)
Student Qualification
Be currently enrolled as an undergraduate student in a related field.
Have completed at least one semester of undergraduate study at their home institution.
Possess English language proficiency sufficient to participate in lectures, discussions, group projects, and presentations (recommended minimum CEFR B1 or equivalent).
Maintain good academic standing with a minimum cumulative GPA of 2.50/4.00 (or equivalent), subject to the home institution's nomination.
Demonstrate a strong interest in international business, digital marketing, global human resource management, airline business, and intercultural learning.
Be willing to actively participate in academic sessions, company visits, cultural activities, teamwork, and experiential learning throughout the program.
Be physically and mentally fit to participate in all scheduled activities.
Obtain nomination or endorsement from their home university, where applicable.
Have completed at least one semester of undergraduate study at their home institution.
Possess English language proficiency sufficient to participate in lectures, discussions, group projects, and presentations (recommended minimum CEFR B1 or equivalent).
Maintain good academic standing with a minimum cumulative GPA of 2.50/4.00 (or equivalent), subject to the home institution's nomination.
Demonstrate a strong interest in international business, digital marketing, global human resource management, airline business, and intercultural learning.
Be willing to actively participate in academic sessions, company visits, cultural activities, teamwork, and experiential learning throughout the program.
Be physically and mentally fit to participate in all scheduled activities.
Obtain nomination or endorsement from their home university, where applicable.
Project Status
Pending
Activity Details
Overview
The GILP-A program combines academic learning, industry engagement, and intercultural experiences to provide students with a comprehensive understanding of global business practices. Participants will engage in interactive lectures, workshops, company visits, and collaborative projects while developing professional competencies in international business, digital marketing, airline management, and human resource management.
Academic Activities
International Business Management lectures and case studies
Advanced Interactive English Conversation workshops
Digital Marketing Creation workshop, including customer journey mapping and marketing funnel design
International Human Resource Management seminar
Principles of Airline Business Management lectures
Guest lectures by industry experts and business professionals
Industry Exposure
Company visits to multinational corporations and digital enterprises
Airport or airline operations study visit
Business networking sessions with industry practitioners
Business model and operational analysis
Practical Learning
Digital marketing campaign development
Business case analysis and problem-solving
Team-based Business Innovation Challenge
Professional business presentations and pitching sessions
Cultural and Global Engagement
Campus tour and welcome orientation
Cross-cultural teamwork with international participants
Cultural exchange and networking activities
Local cultural and heritage visits
Closing ceremony and certificate presentation
Academic Activities
International Business Management lectures and case studies
Advanced Interactive English Conversation workshops
Digital Marketing Creation workshop, including customer journey mapping and marketing funnel design
International Human Resource Management seminar
Principles of Airline Business Management lectures
Guest lectures by industry experts and business professionals
Industry Exposure
Company visits to multinational corporations and digital enterprises
Airport or airline operations study visit
Business networking sessions with industry practitioners
Business model and operational analysis
Practical Learning
Digital marketing campaign development
Business case analysis and problem-solving
Team-based Business Innovation Challenge
Professional business presentations and pitching sessions
Cultural and Global Engagement
Campus tour and welcome orientation
Cross-cultural teamwork with international participants
Cultural exchange and networking activities
Local cultural and heritage visits
Closing ceremony and certificate presentation
Course List
| # | Code | Name | Description |
|---|---|---|---|
| 1 | 909101 | International Business Management | Principles and practices of international business, globalization, international trade, multinational enterprises, global business strategies, international market entry, cross-cultural management, and contemporary issues affecting global business operations. |
| 2 | 904222 | Advanced Interactive English Conversation | Advanced English communication skills for professional and business contexts, including discussions, presentations, negotiations, meetings, persuasive communication, critical thinking, and intercultural interactions. |
| 3 | 901031 | Digital Marketing Creation | Digital marketing techniques, customer journey design, various online marketing platforms, tools and applications for digital marketing, marketing funnel, promotional campaign development and evaluation, and implementation of digital marketing campaigns. |
| 4 | 902214 | Introduction to International Human Resource Management | International human resource management including staffing, recruitment and selection, human resource development, international compensation, labor relations, organizational culture, and working environments in multinational corporations, SMEs, and other international organizations. |
| 5 | 901271 | Principles of Airline Business Management | Fundamental concepts of airline business management, including airline operations, aviation industry structure, airport management, airline marketing, customer service, revenue management, aviation regulations, and sustainable airline business practices. |
Project Manager
Full Name (EN)
NONGNUCH BOONKLUM
Faculty / Institute
NUIC
Email
nongnuchbo@nu.ac.th