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Project Information
Project Title
Global Incentive Leadership Program: Designing Motivational Business Experiences for International Markets
Activity Type
Register in relevant courses of study
Program Model
Plan A: GLIP
Eligibility: Exclusively for undergraduate or Master's degree students.
Duration: 1 semester or 3–4 months (depending on the international student's academic calendar)
University Financial Support:
- Tuition fees and other university fees
- On-campus accommodation fees (excluding electricity charges)
- Daily allowance for international students (240 Baht/day)
Eligibility: Exclusively for undergraduate or Master's degree students.
Duration: 1 semester or 3–4 months (depending on the international student's academic calendar)
University Financial Support:
- Tuition fees and other university fees
- On-campus accommodation fees (excluding electricity charges)
- Daily allowance for international students (240 Baht/day)
Duration
November 2026 - March 2027 (4 months)
Applicant Qualifications and Eligibility Requirements:
- Student Status: Applicants must maintain active student status at their home institution throughout the entire duration of the exchange program.
- Program Commitment & Return Requirements: Applicants must complete the full duration of the program and return to their home country on or before the official program end date, in strict compliance with immigration regulations.
- Scholarship Agreement: Applicants must acknowledge, accept, and comply with all rules, terms, and conditions of the scholarship.
- Overseas Health Insurance: Applicants must possess comprehensive overseas medical and health insurance coverage from their home country throughout their study, research, or training period in Thailand. The insurance benefits must explicitly cover sickness, injury, hospitalization expenses (both In-Patient and Out-Patient), medical and rescuer's expenses, personal liability, and death.
- Personal Financial Responsibility: Applicants must accept sole responsibility for all costs and expenses beyond the specified scholarship coverage.
- Schedule & Attendance for Course-Based Programs: For applicants enrolling in Course-Based Programs (Type: Registering in relevant courses), full-semester participation is required (November 16, 2026 – March 21, 2027). Participants must arrive at Naresuan University on November 12, 2026, and depart no later than March 22, 2027. Any changes to arrival or departure dates strictly require prior approval from the program coordinator and the university. (Note: For Internship and Research Assistantship programs, the duration and travel schedule will follow the specific timeline designated for each project).
Additional Project Qualifications:
Be an undergraduate student enrolled at the home institution.
Have a minimum English proficiency equivalent to CEFR B1 or demonstrate the ability to participate in English-medium instruction.
Possess a strong interest in international business, event management, tourism, human resource management, or related fields.
Be willing to participate actively in lectures, workshops, group discussions, case studies, and project-based learning activities.
Demonstrate teamwork, communication, and problem-solving skills in a multicultural environment.
Be committed to completing all project assignments, presentations, and assessments throughout the program.
Have a good academic standing as certified by their home institution.
Be physically and mentally fit to participate in both classroom and field-based learning activities.
Have a minimum English proficiency equivalent to CEFR B1 or demonstrate the ability to participate in English-medium instruction.
Possess a strong interest in international business, event management, tourism, human resource management, or related fields.
Be willing to participate actively in lectures, workshops, group discussions, case studies, and project-based learning activities.
Demonstrate teamwork, communication, and problem-solving skills in a multicultural environment.
Be committed to completing all project assignments, presentations, and assessments throughout the program.
Have a good academic standing as certified by their home institution.
Be physically and mentally fit to participate in both classroom and field-based learning activities.
Project Status
Open
Activity Details
Overview
Students will work in teams to design a complete international incentive program for a selected organization or business client. The project will include destination selection, program concept development, stakeholder analysis, budgeting, communication campaign, HR considerations, and final evaluation. Students will present their incentive program proposal in English and submit a written business proposal.
Course List
| # | Code | Name | Description |
|---|---|---|---|
| 1 | 901254 | Incentive Program Design and Management | Motivational experiences and incentive travel, incentive industry stakeholders and supply chain, setting goals and strategies, incentive program design, destination selection, communication campaign, budgeting, trends and technologies, evaluation, program summary and ROI/ROO. |
| 2 | 904362 | English for International Business | Development of specific skills for business communication including business concepts, practices, and principles; business writing such as letters, proposals, reports, and resumes; business meetings, presentations, negotiations, case studies, business reading, business culture, and business idioms. |
| 3 | 905222 | Principles of Finance | Concepts and principles of finance including financial systems, financial structures, income and cash statements, cash flow management, time value of money, asset valuation, risk and return, capital budgeting, and financing decisions. |
| 4 | 904342 | Writing for Business Communication | Writing business documents such as memoranda, emails, letters, minutes, reports, articles, advertisements, invoices, purchase orders, instructions, and warranties, with focus on organization, language use, IT skills, and interpersonal skills. |
| 5 | 909101 | International Business Management | Fundamental concepts, practices, and strategies of managing business operations in an international context. |
Project Manager
Full Name (EN)
NONGNUCH BOONKLUM
Faculty / Institute
NUIC
Email
nongnuchbo@nu.ac.th