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Project Information
Project Title
Strategic Marketing & Integrated Communication
Activity Type
Register in relevant courses of study
Program Model
Plan A: GLIP
Eligibility: Exclusively for undergraduate or Master's degree students.
Duration: 1 semester or 3–4 months (depending on the international student's academic calendar)
University Financial Support:
- Tuition fees and other university fees
- On-campus accommodation fees (excluding electricity charges)
- Daily allowance for international students (240 Baht/day)
Eligibility: Exclusively for undergraduate or Master's degree students.
Duration: 1 semester or 3–4 months (depending on the international student's academic calendar)
University Financial Support:
- Tuition fees and other university fees
- On-campus accommodation fees (excluding electricity charges)
- Daily allowance for international students (240 Baht/day)
Duration
November 2026 - March 2027 (4 months)
Applicant Qualifications and Eligibility Requirements:
- Student Status: Applicants must maintain active student status at their home institution throughout the entire duration of the exchange program.
- Program Commitment & Return Requirements: Applicants must complete the full duration of the program and return to their home country on or before the official program end date, in strict compliance with immigration regulations.
- Scholarship Agreement: Applicants must acknowledge, accept, and comply with all rules, terms, and conditions of the scholarship.
- Overseas Health Insurance: Applicants must possess comprehensive overseas medical and health insurance coverage from their home country throughout their study, research, or training period in Thailand. The insurance benefits must explicitly cover sickness, injury, hospitalization expenses (both In-Patient and Out-Patient), medical and rescuer's expenses, personal liability, and death.
- Personal Financial Responsibility: Applicants must accept sole responsibility for all costs and expenses beyond the specified scholarship coverage.
- Schedule & Attendance for Course-Based Programs: For applicants enrolling in Course-Based Programs (Type: Registering in relevant courses), full-semester participation is required (November 16, 2026 – March 21, 2027). Participants must arrive at Naresuan University on November 12, 2026, and depart no later than March 22, 2027. Any changes to arrival or departure dates strictly require prior approval from the program coordinator and the university. (Note: For Internship and Research Assistantship programs, the duration and travel schedule will follow the specific timeline designated for each project).
Additional Project Qualifications:
Educational Level:
Applicants must be undergraduate students currently enrolled in a recognized university.
Field of Study:
Students from any field of study are welcome. Preferred fields include English Communication, Business Administration, Marketing, Tourism and Hospitality, International Business, Public Relations, Communication Arts, Education, Human Resource Management, or related fields.
GPA Requirement:
Applicants should have a minimum GPA of 3.00 / 4.00 or equivalent. Applicants with a GPA below 3.00 may be considered if they have strong English ability, leadership experience, creativity, or a recommendation from their home university.
English Proficiency Requirement:
Applicants should have basic English proficiency. Recommended minimum scores are TOEFL ITP 450, TOEFL iBT 45, IELTS 4.5, TOEIC 500, Duolingo English Test 75, or CEFR B1 equivalent.
Alternative English Requirement:
Applicants without an official English test score may submit an English Proficiency Confirmation Letter from their home university.
Personal Qualifications:
Applicants should be active, responsible, open-minded, respectful, creative, and willing to learn in an international environment.
Skills and Interests:
Applicants should be interested in communication, marketing, public relations, business writing, content creation, presentation, cultural exchange, and international student mobility.
Participation Requirement:
Applicants must be able to join classroom activities, group discussions, campus activities, cultural exchange activities, presentations, and project-based assignments.
Required Documents:
Applicants should submit a completed application form, passport copy, academic transcript, English test score or English proficiency letter, student certificate, recent photo, and short statement of purpose.
Optional Document:
A recommendation letter from the home university is optional but preferred.
Applicants must be undergraduate students currently enrolled in a recognized university.
Field of Study:
Students from any field of study are welcome. Preferred fields include English Communication, Business Administration, Marketing, Tourism and Hospitality, International Business, Public Relations, Communication Arts, Education, Human Resource Management, or related fields.
GPA Requirement:
Applicants should have a minimum GPA of 3.00 / 4.00 or equivalent. Applicants with a GPA below 3.00 may be considered if they have strong English ability, leadership experience, creativity, or a recommendation from their home university.
English Proficiency Requirement:
Applicants should have basic English proficiency. Recommended minimum scores are TOEFL ITP 450, TOEFL iBT 45, IELTS 4.5, TOEIC 500, Duolingo English Test 75, or CEFR B1 equivalent.
Alternative English Requirement:
Applicants without an official English test score may submit an English Proficiency Confirmation Letter from their home university.
Personal Qualifications:
Applicants should be active, responsible, open-minded, respectful, creative, and willing to learn in an international environment.
Skills and Interests:
Applicants should be interested in communication, marketing, public relations, business writing, content creation, presentation, cultural exchange, and international student mobility.
Participation Requirement:
Applicants must be able to join classroom activities, group discussions, campus activities, cultural exchange activities, presentations, and project-based assignments.
Required Documents:
Applicants should submit a completed application form, passport copy, academic transcript, English test score or English proficiency letter, student certificate, recent photo, and short statement of purpose.
Optional Document:
A recommendation letter from the home university is optional but preferred.
Project Status
Open
Activity Details
Overview
The Strategic Marketing & Integrated Communication project equips students with practical English communication skills, the confidence to express ideas clearly and persuasively in both personal and professional contexts, and the ability to communicate effectively with diverse audiences. Students learn to analyze and critically evaluate academic and business texts, develop proficiency in preparing essential business documents including emails, reports, advertisements, invoices, and other professional correspondence and strengthen their critical-thinking skills for informed decision-making.
Strategic Marketing & Integrated Communication project also builds expertise in public relations and corporate communication through training in news writing, interview scripting, press release development, media relations, and public speaking. In addition, students enhance their writing, digital literacy, teamwork, and interpersonal skills, preparing them for success in today’s dynamic and globally connected workplace.
Strategic Marketing & Integrated Communication project also builds expertise in public relations and corporate communication through training in news writing, interview scripting, press release development, media relations, and public speaking. In addition, students enhance their writing, digital literacy, teamwork, and interpersonal skills, preparing them for success in today’s dynamic and globally connected workplace.
Course List
| # | Code | Name | Description |
|---|---|---|---|
| 1 | 904342 | Writing for Business Communication | Writing simple to complex types of business communication documents (memoranda, emails, letters, minutes, reports, news, articles, advertisements, invoices, purchase orders, instructions, warranties, etc.); developing essential communication skills in writing, highlighting contents and details, logical flow of organization and structure, exemplary language use; strengthening industrial skills, information technology skills, and interpersonal skills. |
| 2 | 904222 | Advanced English Conversation | Practicing interactive conversational English in extended dialogues on complex topics; a conversation that motivates articulate discussion, idea expression, and logical argumentation; art and science of conversational etiquette in academics, business meetings, seminars, and workshops; effective communication strategies; development of English communicative skills tailored for professional contexts either academic or corporate environments |
| 3 | 904361 | English for Public Relations | Development of speaking, listening, reading, and writing skills for public relations work, speaking and writing strategies for various public relations occasions; presentation of correct information, use of appropriate styles and diction, news writing, preparing an interview script and news releases, speaking skills for press conferences and interviews |
| 4 | 904367 | English for Digital Marketing | Development of English listening, speaking, reading, and writing skills for digital marketing; applying English vocabulary and expressions for effective communication in digital marketing across various online platforms; making English presentations for increasing social media engagement; reading comprehension in digital marketing contexts; development of English writing skills for digital marketing purposes |
| 5 | 904231 | Reading and Discussion in Business | Reading various business communication documents including memoranda, emails, letters, minutes, reports, news, articles, advertisements, invoices, purchase orders, instructions, warranties, etc.; providing information, discussions, and analysis of business texts, and developing critical thinking abilities. |
Project Manager
Full Name (EN)
Don August G. Delgado
Faculty / Institute
NUIC
Email
dond@nu.ac.th